This Regulation shall enter into force on the day following that of its publication in the Official Journal of the European Union .

It shall apply from 11 July 2013.

This Regulation shall be binding in its entirety and directly applicable in all Member States.

Done at Brussels, 10 July 2013.

For the Commission

The President

José Manuel BARROSO

( 1 ) OJ L 342, 22.12.2009, p. 59 .

( 2 ) OJ L 364, 9.12.2004, p. 1 .

( 3 ) OJ L 149, 11.6.2005, p. 22 .

( 4 ) OJ L 376, 27.12.2006, p. 21 .

( 5 ) See e.g. Case C-220/98, Estée Lauder Cosmetics vs. Lancaster [2000] ECR I-00117, paragraph 29.

COMMISSION REGULATION (EU) No 655/2013 of 10 July 2013 laying down common criteria for the justification of claims used in relation to cosmetic products ANNEX